Post 3 – How I Intend to incorporate Edward Tufte’s five theories into my animation.
Micro/Macro Readings. In his book Envisioning Information (Tufte,1990) introduces the concept of micro/macro designs, which allows viewers to see both detailed information and the broader context simultaneously. I hope to apply this to my animation, by ensuring over all the animation is cohesive and all the elements fit together to create to a wider scope […]
Post 4 – How I incorporated Tufte’s five theories into my work.
In my animation, I feel I successfully applied Edward Tufte’s ideas to create a clear and engaging Animation that shows a Metamorphosis. I focused on the three key concepts I discussed in my previous post, as I feel there where most relevant to the theme of Metamorphosis. Inspired by Calder’s artwork, I aimed to balance […]
Post 5 – Final Video.
Orbs in Space. References BBC Sound Effects . BBC Sound Effects , sound-effects.bbcrewind.co.uk/search?q=07042219. Accessed 3 Mar. 2025. MP3.https://sound-effects.bbcrewind.co.uk/licensing
Online video advertising
To achieve successful instagram video, I want to make a basic plan first to ensure I include relevant content. Advert 1. Concept: “Empower Your Business to Thrive” Intro – The world is changing quickly (video to represent, busy streets?) Middle – “Are you ready?” (Strategy images?)End – “We can help you thrive.” (hand shake? high […]
Wireframes.
First I needed to consider what are the main elements that I should include on my home page, and why. I also need to consider what type of feeling I would like it to have – and how this will align with my previous branding choices. I want to convey clarity, simple user experience, communicate […]
Banners
A banner for a consultancy page serves as the first point of visual contact with potential clients, so I think it should be clear, engaging, and professional whilst embracing the companies branding. I want to include, Initially I accidentally added the measurements for the sky scraper banner the incorrect way round – and kicked myself […]
WWF Portfolio
Brand and Identity. Below is a Flip Book Presentation for the refreshed branding guidelines for the WWF. Multi Channel Marketing Strategy Below is a Flip Book containing the outline and potential contents for my Marketing Strategy. Below : Instagram Reel 1080 x 1920 pixels Below : ‘X’ Video Post 1280 x 720 pixels Kids Corner. […]
Research & Logo
One. For the first part of this assignment, I have been tasked to do early planning for three hypothetical briefs. I will start with some research and mood boards of what may be suitable for each brief and work from there. Cab-E Online. I have decided to focus my attention to a gap in the […]
WireFraming
Breakdown of Pages/content. Homepage About Page Get involved Donate Page I chose the 4 above pages to focus on for my wire framing because they contain the essentials that promote the WWF and encourage CFA to visitors to the website. By ensuring these pages are well-structured and visually appealing during the wire framing and prototyping […]
Logo & Colour Palette.
In this project I will aim to consider all my previous research, to create a new brand identity and multi channel marketing strategy for the WWF. I will consider a few main points, and how I aim to Achieve them. Boost Engagement and Brand visibility: Measure & Improve impact. Boost Donations. Ensure inclusivity and accessibility. […]