Conceptual Design Transition Planning
Concept Summary I want my animation to explore the hidden word of the dairy industry, and the impact of dairy consumption on Cows and the environment, if possible. The aim is to gently challenge the viewer’s perception of dairy as a “natural” product by introducing an emotional aspect that I feel is often missing from […]
Visual Design Treatment.
Use of Colour Colour is used sparingly but symbolically to guide emotional shifts in the narrative. The opening uses clean whites and plain black to reflect the milk industry’s aspects of sadness. I also used red on the label to convey danger. Then, as the truth emerges all colour becomes muted to reflect discomfort and […]
Classical Animation Piece
Bibliography. https://stock.adobe.com/uk
Subject, Audience and Purpose.
For this assignment we have been tasked with creating an Integrated Marketing and Communications Campaign for eDeck’s (Under the parent company of Kennings) thats primary focus is to combat the dip in sales during the winter months. It will be our job to work along side the marketing students to help create Assets and content […]
Relevant Design History.
I began to explore relevant design history, from the angle of websites, logo and company branding. However after meeting with Ash from eDecks it became clear that re-branding or website alterations where not an option as the Company Directors where happy with these aspects of the Brand. Instead communicating via Social media, Campaigns or product […]
Project Development.
Both Marketing groups had different design ideas and campaign plans, I produced work mainly for group 1. Due to limited communication and unclear guidelines, I expanded on their ideas and made independent decisions to complete the work. Design planning. On 24th February, after attempts to meat both groups we agreed on a list of specifications […]
Team work.
Reflection on Group Work Experience During this assignment, working as a team proved to be a significant challenge. I often found myself frustrated with the pace at which progress was being made – or, in some cases, not made at all – and the limited level of communication I was able to establish with my […]
Live Design Brief Portfolio Video
Post 1 – Research and Concept.
Metamorphosis and Animation. Outside of Animation Metamorphosis is defined as a physical change from one starting point – to a completely different end point. However within animation and art it can be used more loosely. “Metamorphosis can be characterised as a striking change of something, which in animation often appears as a visual transformation” (Feyersinger,21) […]
Post 2 – Story Board.
Here I will include some further project development, and discuss how I landed on my final storyboard idea. Initial Ideas. At first I explored the idea of using a painting, and trying to stray away from the obvious option of a mobile. I used sketches and brain storming to see how I could make it […]