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Subject, Audience and Purpose.

For this assignment we have been tasked with creating an Integrated Marketing and Communications Campaign for eDeck’s (Under the parent company of Kennings) thats primary focus is to combat the dip in sales during the winter months. It will be our job to work along side the marketing students to help create Assets and content […]

Relevant Design History.

I began to explore relevant design history, from the angle of websites, logo and company branding. However after meeting with Ash from eDecks it became clear that re-branding or website alterations where not an option as the Company Directors where happy with these aspects of the Brand. Instead communicating via Social media, Campaigns or product […]

Project Development.

Both Marketing groups had different design ideas and campaign plans, I produced work mainly for group 1. Due to limited communication and unclear guidelines, I expanded on their ideas and made independent decisions to complete the work. Design planning. On 24th February, after attempts to meat both groups we agreed on a list of specifications […]

Team work.

Reflection on Group Work Experience During this assignment, working as a team proved to be a significant challenge. I often found myself frustrated with the pace at which progress was being made – or, in some cases, not made at all – and the limited level of communication I was able to establish with my […]

Post 1 – Research and Concept.

Metamorphosis and Animation. Outside of Animation Metamorphosis is defined as a physical change from one starting point – to a completely different end point. However within animation and art it can be used more loosely. “Metamorphosis can be characterised as a striking change of something, which in animation often appears as a visual transformation” (Feyersinger,21) […]

Post 2 – Story Board.

Here I will include some further project development, and discuss how I landed on my final storyboard idea. Initial Ideas. At first I explored the idea of using a painting, and trying to stray away from the obvious option of a mobile. I used sketches and brain storming to see how I could make it […]

Post 3 – How I Intend to incorporate Edward Tufte’s five theories into my animation.

Micro/Macro Readings. In his book Envisioning Information (Tufte,1990) introduces the concept of micro/macro designs, which allows viewers to see both detailed information and the broader context simultaneously. I hope to apply this to my animation, by ensuring over all the animation is cohesive and all the elements fit together to create to a wider scope […]

Post 4 – How I incorporated Tufte’s five theories into my work.

In my animation, I feel I successfully applied Edward Tufte’s ideas to create a clear and engaging Animation that shows a Metamorphosis. I focused on the three key concepts I discussed in my previous post, as I feel there where most relevant to the theme of Metamorphosis. Inspired by Calder’s artwork, I aimed to balance […]