Post 1 – Research and Concept.

Metamorphosis and Animation. Outside of Animation Metamorphosis is defined as a physical change from one starting point – to a completely different end point. However within animation and art it can be used more loosely. “Metamorphosis can be characterised as a striking change of something, which in animation often appears as a visual transformation” (Feyersinger,21) […]

Post 2 – Story Board.

Here I will include some further project development, and discuss how I landed on my final storyboard idea. Initial Ideas. At first I explored the idea of using a painting, and trying to stray away from the obvious option of a mobile. I used sketches and brain storming to see how I could make it […]

Post 3 – How I Intend to incorporate Edward Tufte’s five theories into my animation.

Micro/Macro Readings. In his book Envisioning Information (Tufte,1990) introduces the concept of micro/macro designs, which allows viewers to see both detailed information and the broader context simultaneously. I hope to apply this to my animation, by ensuring over all the animation is cohesive and all the elements fit together to create to a wider scope […]

Post 4 – How I incorporated Tufte’s five theories into my work.

In my animation, I feel I successfully applied Edward Tufte’s ideas to create a clear and engaging Animation that shows a Metamorphosis. I focused on the three key concepts I discussed in my previous post, as I feel there where most relevant to the theme of Metamorphosis. Inspired by Calder’s artwork, I aimed to balance […]

Post 5 – Final Video.

Orbs in Space. References BBC Sound Effects . BBC Sound Effects , sound-effects.bbcrewind.co.uk/search?q=07042219. Accessed 3 Mar. 2025. MP3.https://sound-effects.bbcrewind.co.uk/licensing

Online video advertising

To achieve successful instagram video, I want to make a basic plan first to ensure I include relevant content. Advert 1. Concept: “Empower Your Business to Thrive” Intro – The world is changing quickly (video to represent, busy streets?) Middle – “Are you ready?” (Strategy images?)End – “We can help you thrive.” (hand shake? high […]

Wireframes.

First I needed to consider what are the main elements that I should include on my home page, and why. I also need to consider what type of feeling I would like it to have – and how this will align with my previous branding choices. I want to convey clarity, simple user experience, communicate […]

Banners

A banner for a consultancy page serves as the first point of visual contact with potential clients, so I think it should be clear, engaging, and professional whilst embracing the companies branding. I want to include, Initially I accidentally added the measurements for the sky scraper banner the incorrect way round – and kicked myself […]

WWF Portfolio

Brand and Identity. Below is a Flip Book Presentation for the refreshed branding guidelines for the WWF. Multi Channel Marketing Strategy Below is a Flip Book containing the outline and potential contents for my Marketing Strategy. Below : Instagram Reel 1080 x 1920 pixels Below : ‘X’ Video Post 1280 x 720 pixels Kids Corner. […]