Animated advert.
This blog post outlines the process and design thinking behind an animated mobile advert created for SoundBuoy. The advert features animated text and a button, designed for mobile screens, to attract music lovers and festival-goers, particularly under the genre of Jungle Music. Considerations For this advert I will re-use some of my previous assets that […]
Veganism – focusing on the Dairy industry.
“Hi, I’m Kate and i’m a vegan.” Every day, I say this statement with clarity and pride, knowing I make choices that saves animals lives and protects our planet. It’s not just about what I eat, it’s a stand I take for compassion, sustainability, and a better future for all beings. But why? Well, I’ll […]
Relevant Animation History.
Cowspiracy. In the documentary Cowspiracy, several animated segments are used to simplify complex environmental data.This clip uses simple, fast-paced animation and icons to compare land use, water consumption, and greenhouse gas emissions.I could echo part of this informative style in my animation. To present information in an easily digestible manner. Animation taken from film Cowspiracy […]
Conceptual Design Transition Planning
Concept Summary I want my animation to explore the hidden word of the dairy industry, and the impact of dairy consumption on Cows and the environment, if possible. The aim is to gently challenge the viewer’s perception of dairy as a “natural” product by introducing an emotional aspect that I feel is often missing from […]
Visual Design Treatment.
Use of Colour Colour is used sparingly but symbolically to guide emotional shifts in the narrative. The opening uses clean whites and plain black to reflect the milk industry’s aspects of sadness. I also used red on the label to convey danger. Then, as the truth emerges all colour becomes muted to reflect discomfort and […]
Classical Animation Piece
Bibliography. https://stock.adobe.com/uk
Subject, Audience and Purpose.
For this assignment we have been tasked with creating an Integrated Marketing and Communications Campaign for eDeck’s (Under the parent company of Kennings) thats primary focus is to combat the dip in sales during the winter months. It will be our job to work along side the marketing students to help create Assets and content […]
Relevant Design History.
I began to explore relevant design history, from the angle of websites, logo and company branding. However after meeting with Ash from eDecks it became clear that re-branding or website alterations where not an option as the Company Directors where happy with these aspects of the Brand. Instead communicating via Social media, Campaigns or product […]
Project Development.
Both Marketing groups had different design ideas and campaign plans, I produced work mainly for group 1. Due to limited communication and unclear guidelines, I expanded on their ideas and made independent decisions to complete the work. Design planning. On 24th February, after attempts to meat both groups we agreed on a list of specifications […]
Team work.
Reflection on Group Work Experience During this assignment, working as a team proved to be a significant challenge. I often found myself frustrated with the pace at which progress was being made – or, in some cases, not made at all – and the limited level of communication I was able to establish with my […]