Brief and Presentation.
Brief. Presentation. Thankyou. Bib. Pinterest. “Blocked.” Pinterest.com, 2025, uk.pinterest.com/kateh0782/average-joes/. Accessed 4 Nov. 2025.
Development and Inspiration.
This section documents the development of my personal project. “Average Joe” including research, ideation, and creative exploration. My goal was to create a brand identity for an oat milk company that feels approachable and relatable, positioning plant-based milk as an everyday choice rather than a niche product. Throughout this process, I explored audience perceptions of […]