Brief and Presentation.
Brief. Presentation. Thankyou. Bib. Pinterest. “Blocked.” Pinterest.com, 2025, uk.pinterest.com/kateh0782/average-joes/. Accessed 4 Nov. 2025.
Development and Inspiration.
This section documents the development of my personal project. “Average Joe” including research, ideation, and creative exploration. My goal was to create a brand identity for an oat milk company that feels approachable and relatable, positioning plant-based milk as an everyday choice rather than a niche product. Throughout this process, I explored audience perceptions of […]
Subject, Audience and Purpose.
For this assignment we have been tasked with creating an Integrated Marketing and Communications Campaign for eDeck’s (Under the parent company of Kennings) thats primary focus is to combat the dip in sales during the winter months. It will be our job to work along side the marketing students to help create Assets and content […]
Relevant Design History.
I began to explore relevant design history, from the angle of websites, logo and company branding. However after meeting with Ash from eDecks it became clear that re-branding or website alterations where not an option as the Company Directors where happy with these aspects of the Brand. Instead communicating via Social media, Campaigns or product […]
Project Development.
Both Marketing groups had different design ideas and campaign plans, I produced work mainly for group 1. Due to limited communication and unclear guidelines, I expanded on their ideas and made independent decisions to complete the work. Design planning. On 24th February, after attempts to meat both groups we agreed on a list of specifications […]
Team work.
Reflection on Group Work Experience During this assignment, working as a team proved to be a significant challenge. I often found myself frustrated with the pace at which progress was being made – or, in some cases, not made at all – and the limited level of communication I was able to establish with my […]