Veganism – focusing on the Dairy industry.

“Hi, I’m Kate and i’m a vegan.” Every day, I say this statement with clarity and pride, knowing I make choices that saves animals lives and protects our planet. It’s not just about what I eat, it’s a stand I take for compassion, sustainability, and a better future for all beings. But why? Well, I’ll […]

Relevant Animation History.

Cowspiracy. In the documentary Cowspiracy, several animated segments are used to simplify complex environmental data.This clip uses simple, fast-paced animation and icons to compare land use, water consumption, and greenhouse gas emissions.I could echo part of this informative style in my animation. To present information in an easily digestible manner. Animation taken from film Cowspiracy […]

Conceptual Design Transition Planning

Concept Summary I want my animation to explore the hidden word of the dairy industry, and the impact of dairy consumption on Cows and the environment, if possible. The aim is to gently challenge the viewer’s perception of dairy as a “natural” product by introducing an emotional aspect that I feel is often missing from […]

Visual Design Treatment.

Use of Colour Colour is used sparingly but symbolically to guide emotional shifts in the narrative. The opening uses clean whites and plain black to reflect the milk industry’s aspects of sadness. I also used red on the label to convey danger. Then, as the truth emerges all colour becomes muted to reflect discomfort and […]