Brief and Presentation.
Brief. Presentation. Thankyou. Bib. Pinterest. “Blocked.” Pinterest.com, 2025, uk.pinterest.com/kateh0782/average-joes/. Accessed 4 Nov. 2025.
Development and Inspiration.
This section documents the development of my personal project. “Average Joe” including research, ideation, and creative exploration. My goal was to create a brand identity for an oat milk company that feels approachable and relatable, positioning plant-based milk as an everyday choice rather than a niche product. Throughout this process, I explored audience perceptions of […]
Veganism – focusing on the Dairy industry.
“Hi, I’m Kate and i’m a vegan.” Every day, I say this statement with clarity and pride, knowing I make choices that saves animals lives and protects our planet. It’s not just about what I eat, it’s a stand I take for compassion, sustainability, and a better future for all beings. But why? Well, I’ll […]
Relevant Animation History.
Cowspiracy. In the documentary Cowspiracy, several animated segments are used to simplify complex environmental data.This clip uses simple, fast-paced animation and icons to compare land use, water consumption, and greenhouse gas emissions.I could echo part of this informative style in my animation. To present information in an easily digestible manner. Animation taken from film Cowspiracy […]
Conceptual Design Transition Planning
Concept Summary I want my animation to explore the hidden word of the dairy industry, and the impact of dairy consumption on Cows and the environment, if possible. The aim is to gently challenge the viewer’s perception of dairy as a “natural” product by introducing an emotional aspect that I feel is often missing from […]
Visual Design Treatment.
Use of Colour Colour is used sparingly but symbolically to guide emotional shifts in the narrative. The opening uses clean whites and plain black to reflect the milk industry’s aspects of sadness. I also used red on the label to convey danger. Then, as the truth emerges all colour becomes muted to reflect discomfort and […]
Classical Animation Piece
Bibliography. https://stock.adobe.com/uk
Subject, Audience and Purpose.
For this assignment we have been tasked with creating an Integrated Marketing and Communications Campaign for eDeck’s (Under the parent company of Kennings) thats primary focus is to combat the dip in sales during the winter months. It will be our job to work along side the marketing students to help create Assets and content […]
Relevant Design History.
I began to explore relevant design history, from the angle of websites, logo and company branding. However after meeting with Ash from eDecks it became clear that re-branding or website alterations where not an option as the Company Directors where happy with these aspects of the Brand. Instead communicating via Social media, Campaigns or product […]
Project Development.
Both Marketing groups had different design ideas and campaign plans, I produced work mainly for group 1. Due to limited communication and unclear guidelines, I expanded on their ideas and made independent decisions to complete the work. Design planning. On 24th February, after attempts to meat both groups we agreed on a list of specifications […]