Full screen web-based animation.

My Chosen venue is called, SoundBuoy. It is a real life venue that my friend Chris is in the process of setting up, situated on a small boat. The venue will be used as a hub for live streaming DJ sets from festivals – and will be towed around country to a wide range of destinations.

Inspiration and Concept.

Vision:
To create a fluid, innovative platform that amplifies the live DJ experience, supporting both emerging and established artists, while bringing music to unexpected places.

Target Audience:
“Target audience is mainly young people 18-30 that go to events and festivals.” – Chris, SoundBuoy founder. I will focus on using bright with vibrant colours, energetic motion, and a casual tone. Using animation that is designed to grab attention quickly while users scroll on social media or draw there attention further into a webpage.

Logo Process.

Colour Palette options centred around nautical colours. (//coolors.co)
Some Logo drafts experimenting with different shapes and colours. (Adobe Stock)
Font options for my logo that align with previous research on Jungle Music Genre. (Adobe Fonts)
Me and Chris; Preferred this logo.

Here I used Illustrator to add a Void horn onto the top of the buoy, something that is often associated with Jungle music culture.

Examples of a void horn.

After this I decided to add some original sound-waves in like on my draft, using an authentic Jungle song as appropriate with the venues purpose.

Sound waves process using DJ Hype feat. MC Fats – Peace, Love & Unity song. (soundcloud)
My second Colour palette logos, with sound waves added to show the diversity of the logo.
WCAG Guidelines Contrast Check.

I am Happy with this outcome for my logo as I am only using large writing. For smaller text on web or print I may use a darker colour or a white background.

WCAG Guidelines Contrast Check.

Animated Logos.

I wanted to keep these animations simple – but also relevant to the genre of my music venue. The 1st has a bobbing motion as though it is at sea. The second a simple pulse – like the beat of music, and the third is a flicker style like a broken sign on the outside of a bar/music venue.

Landing Page

Basic story board for animation with basic animation prompts.
Landing very basic draft.
Basic Boat outline using illustrator.
Finished Boat vector inspired off real boat.
Speaker for landing oage.
First Background Draft – colours do not reflect jungle music.
Background with more conceptual feel – that includes colours more assosiated with jungle music – that is closely like to Rastafarian culture.

Final Landing Page.

My final animation, this was extremely challenging for me – but I am pleased with my consistency and consideration of Sound Buoys Branding, and its ties to jungle music throughout. This exercise helped me understand how subtle motion can be effective. Timing animations to look smooth was challenging as using adobe animate software has not come naturally to me.

Bibliography

Adobe. “Adobe Fonts.” Adobe Fonts, 2016, fonts.adobe.com/.

“Adobe Stock Free Trial – Get 10 Stock Images Free. | Adobe Stock.” Adobe Stock, 2025, stock.adobe.com/uk/promo/firstmonthfree?ef_id=Cj0KCQjw8vvABhCcARIsAOCfwwquemtXTqUCFH_rpedGr-gxVRG7zzI9VvDqmU-6w49AafMmrWNXTMYaAi52EALw_wcB:G:s&s_kwcid=AL. Accessed 10 May 2025.

Bianchi, Fabrizio. “Coolors.” Coolors.co, coolors.co/.

freepik. “Cheering Crowd Silhouette Excited Young People with Hands up Happy Friends Group Nightclub Discotheque Cheerful Visitors | Free Vector.” Freepik, 2022, www.freepik.com/free-vector/cheering-crowd-silhouette-excited-young-people-with-hands-up-happy-friends-group-nightclub-discotheque-cheerful-visitors_23591868.htm#fromView=search&page=1&position=0&uuid=b10ca922-02c3-4b6f-bb8c-d4a9a223991f&query=crowd+vector. Accessed 12 May 2025.

SoundCloud. “13. DJ Hype Feat. MC Fats – Peace, Love & Unity.” SoundCloud, 2024, soundcloud.com/oldskoolraver/13-dj-hype-feat-mc-fats-peace-love-unity?in=psydmr/sets/ministry-of-sound-jungle-is-2. Accessed 10 May 2025.