To achieve successful instagram video, I want to make a basic plan first to ensure I include relevant content.
Advert 1.
Concept: “Empower Your Business to Thrive”
Intro – The world is changing quickly (video to represent, busy streets?)
Middle – “Are you ready?” (Strategy images?)
End – “We can help you thrive.” (hand shake? high five? agreement?)
Video 1
I wanted the way I included fast paced visuals here to represent the contrast between uncertainty and empowerment, driving home your consultancy’s ability to guide clients through change and throw away “the rule book”. I decided to Change the end to one of the phrases that I used in my banners to keep the branding consistent, this helps with linking the designs together. I think overall this video does a good job of leading the viewer to a CTA at the end of the video, and gives the feeling that haste may be required to get in touch with influent.
Video 2
Concept: “We Empower Your Growth”
Intro – Text about Goals ,
Middle – Images of business’ thriving.
End – Coming together to help make your business better.
I wanted video two, to feel empowering and make the viewer feel that it is talking specifically about them. Overall all I think I have done a good job of sticking to the branding of the company, and communicating how we are a friendly and exciting new consultancy firm, that are doing things differently from the past!
These two videos do a fantastic job of engaging the viewer, and leading to a crescendo at the end containing a CTA.
References
https://www.pexels.com/