Brand and Identity.
Below is a Flip Book Presentation for the refreshed branding guidelines for the WWF.
Multi Channel Marketing Strategy
Below is a Flip Book containing the outline and potential contents for my Marketing Strategy.
Below : Instagram Reel
1080 x 1920 pixels
Below : ‘X’ Video Post
1280 x 720 pixels
Kids Corner.
As part of my Branding I created the idea of Kids Corner – This could be a section of the website that contains games, quizzes and other Child Friendly options. One of these options being an animated video about climate change and how to help stop it. Below I have outlined the characters in my animation and the script I wrote.
Creating a special Kids Corner gives opportunity for demographic specific content to be created, that otherwise would not sit well within the branding of the WWF, it also leave opportunity to bring in other characters in future – focussing on diversity and fostering a feeling of inclusion for all children.
Lila And Polaris Save the Planet.
Example IPhone 16 Home Screen Dynamic Interface.
Final Presentation
Bibiliography
Crisp, Donnie Ray. “Brown and Black Tiger in Close up Photography.” Unsplash.com, Unsplash, 11 Nov. 2020, unsplash.com/photos/brown-and-black-tiger-in-close-up-photography-66zrT0dJ7Mc. Accessed 2 Jan. 2025.
Latrach, Mohamed Jamil. “Photo of White and Black Tiger.” Unsplash.com, Unsplash, 14 Oct. 2019, unsplash.com/photos/photo-of-white-and-black-tiger-wS2TfbwkmRQ. Accessed 2 Jan. 2025.
Liu, Andrew. “Two Rhinoceros on Brown Grass Field during Daytime.” Unsplash.com, Unsplash, 7 Feb. 2021, unsplash.com/photos/two-rhinoceros-on-brown-grass-field-during-daytime-EunFGVJLPmQ. Accessed 2 Jan. 2025.
Mizushima, Eutah. “River between Trees under Blue Sky.” Unsplash.com, Unsplash, 13 Sept. 2015, unsplash.com/photos/river-between-trees-under-blue-sky-OWwK_0_EnxY. Accessed 2 Jan. 2025.
Singh, Ratanjot. “Brown and Black Tiger near Body of Water.” Unsplash.com, Unsplash, 11 May 2018, unsplash.com/photos/brown-and-black-tiger-near-body-of-water-UIhc7sohnvc. Accessed 2 Jan. 2025.
Teodor Kuduschiev. “Brown Baby Monkey on Twigs during Daytime.” Unsplash.com, Unsplash, 22 Nov. 2018, unsplash.com/photos/brown-baby-monkey-on-twigs-during-daytime-TwSlFj4rHEc. Accessed 2 Jan. 2024.
Unsplash. “Photo by David Troeger on Unsplash.” Unsplash.com, 16 Sept. 2019, unsplash.com/photos/brown-turtle-in-body-of-water-9XzyEzPAHMI.
WWF. “We Are WWF.” WWF, 2018, www.wwf.org.uk/. Accessed 2024.
#author.fullName}. “Certain Corals Can Recover from Bleaching during Prolonged Heatwaves.” New Scientist, 2025, www.newscientist.com/article/2262056-certain-corals-can-recover-from-bleaching-during-prolonged-heatwaves/.
Pexels. “Free Stock Photos.” Pexels.com, Pexels, 2024, www.pexels.com/. Accessed 2025.
“PSD Mockups & Graphic Design Freebies.” Mr.Mockup, mrmockup.com/.
Sierra. “A Year after the Caldor Fire.” Sierra Nevada Conservancy, 18 Aug. 2022, sierranevada.ca.gov/a-year-after-the-caldor-fire/. Accessed 2022.
Unsplash. “Coral Bleaching Pictures | Download Free Images on Unsplash.” Unsplash.com, 2025, unsplash.com/s/photos/coral-bleaching.